Blog title: Use Shopify’s Marketing Products to Grow Your Clients’ Businesses
Are you ready to equip your clients to successfully use Shopify’s marketing products at every stage of the customer lifecycle? The latest learning paths and verified skills programs from Shopify Academy can help.
Shopify Marketing Fundamentals
In this comprehensive learning path, we enable you to guide merchants through setting up Shopify marketing products. The path covers how to find new customers, convert site visitors to first-time buyers, and engage with customers to boost loyalty and lifetime value. By the end, you’ll have the strategic insight and practical skills to unlock new opportunities for your clients to reach their goals using a variety of marketing products.
Course 1: Align Shopify marketing products to the customer lifecycle
Explore topics including:
- Key Shopify marketing products and tools
- Key stages of the customer lifecycle and alignment with our marketing products
- Common challenges when engaging with customers in each stage of the customer lifecycle
- How to determine marketing strategies and Shopify marketing products to help your clients reach your goals
Course 2: Find new customers with Shopify
Learn how to set up and use:
- Shopify Audiences to find more customers on top ad platforms
- The role of monitoring, testing, and optimizing in growing a digital marketing program
- The Shop App as a new acquisition point for merchants
- Collabs to partner with influencers and affiliate marketers
Course 3: Convert site visitors to first-time buyers
Learn how to set up and use:
- Shopify marketing automation tools to engage with site visitors
- Shopify Forms to build an audience from your list of site visitors
- Shopify Email to send messages to key customer segments at a low cost
- Shopify Automations to stay connected to site visitors after they leave your site
- Shopify Inbox to interact with prospective customers
Course 4: Stay engaged with customers to boost LTV and loyalty
Learn how to:
- Maintain engagement with customers using Shopify marketing tools
- Configure triggers and events in Flow to deliver messaging that addresses recent site visits
- Use retargeting to stay connected with customers on ad channels
- Find more potential buyers and high value customers using Shopify Audiences
Selling & Positioning Shopify Marketing Products
This learning path is tailor-made for Shopify Partners who aim to use Shopify’s marketing tools to both enhance their own service offerings and drive growth for their clients. It empowers Shopify Partners to understand the full spectrum of Shopify’s marketing products as well as how to effectively communicate their value to strategically align with merchant needs — ultimately helping drive sales and merchant success.
Course 1: Introduction to Shopify’s marketing products
Learn how to:
- Describe Shopify marketing products and features
- Identify the roles that will primarily be using marketing products
- Establish the importance of marketing products to growing a store
- Determine the qualifying criteria for marketing products
Course 2: Positioning business growth with marketing products
Explore the benefits of:
- Shopify’s marketing tools as they relate to common pain points and objectives that merchants have
- Shopify’s marketing products as they relate to common pain points and objectives that merchants have
- Shopify’s advanced products as they relate to common pain points and objectives that merchants have
And learn how to:
- Identify merchants business goals and blockers that would trigger a conversation about Shopify’s marketing products
- Form probing questions to qualify a merchant
- Pitch specific Shopify marketing tools to qualified merchants that match their business goals
- Pitch specific products to expand reach to qualified merchants that match their business goals
- Pitch specific ad channel products to qualified merchants that match their business goal
- Respond to common objections
Whether you’re a consultant, developer, or marketer, the insights you’ll gain from these learning paths will empower you to deliver exceptional value to your clients. Expand your knowledge of Shopify marketing products today by registering now on Shopify Academy.
