Using AI website builders is like having a conversation with a designer, developer, and copywriter rolled into one — anything you describe can be turned into a reality.
Whether you’re designing layouts, writing copy, or refining appearances, AI handles it all through simple language prompts.
This guide shows you how to build a WordPress website using AI in 12 easy steps.
Let’s assume we’re creating a site that reviews various snacks to help busy moms and health enthusiasts make purchasing decisions. You can adapt the following prompts to the site you’re building.
Step 1: Define your website’s purpose and content focus
First, list the key details about your site’s foundation. Clearly defining your brand and business details will help you draft specific prompts, which in turn sets up AI website builders for success.
You don’t need to know everything right away, but try to define the basics:
- Your business or website name
- The kind of site you want to build (personal blog, portfolio, business site, etc.)
- The core focus of your site (sharing detailed articles, selling products, etc.)
- Your target audience
- What success looks like for your site
- Brand tone (professional, funny, modern, friendly)
- Key pages and sections for your site (Home, About, Products, etc.)
If you’re unsure about your website’s details, you can also ask AI tools like ChatGPT or Claude for help.
For example, I used this ChatGPT prompt to brainstorm my site’s details:
“Act as a website strategist. I run Snack Reviews, which offers detailed reviews of nutrients, taste, ingredients, and more for popular snack options on the market for busy moms and health enthusiasts. Suggest the essential pages I should include, three content ideas for each, and a short list of brand adjectives that describe my ideal look and feel.”
As a result, I got several suggestions for key pages and content I could add to my site:
It’s tempting to miss this step and jump directly to creating a site, but clarifying your site’s focus and purpose will reduce the number of edits you need to make in the future.
Step 2: Explore your visual and brand style
Next, gather a few rough ideas for your website’s appearance. Think of the words that you’d use to describe your site’s visual feel — cozy, minimalistic, artistic, etc.
For example, Olipop’s site instantly appears energetic and colorful.
The bright colors, fonts, and elements give the website a playful feel:
Bosch’s website, on the other hand, is minimalistic.
The greys, clean lines, and visuals lend the site an informational and established feeling:
If you don’t know what direction you want to take your visual asthetic, use AI to brainstorm some ideas.
Here is the prompt I used with ChatGPT to find my site’s brand style:
“Suggest three color palettes and font pairings that fit a review website for snacks described as clean and minimalistic. Explain briefly what feeling each palette gives.”
I liked the second palette choice, which caters to both segments of my target audience (busy moms and fitness enthusiasts).
Step 3: Choose an AI site builder
Next, choose an AI website builder that helps you create, refine, and launch your site.
There are many AI website builders that can produce a quick layout from a prompt, but creating the initial site is only the first step.
You need a tool that lets you customize your design, edit content, add key features, and take your site live when you’re ready.
Here’s what to look for:
- Easy editing: You should be able to update pages, layouts, images, and copy using both AI and manual tools (like the Site Editor).
- Flexible design and content: Make sure you can customize fonts, colors, sections, and regenerate copy or visuals as your site evolves.
- Being able to go live: Your builder should make launching simple — letting you connect a domain, publish your site, and rely on built-in hosting so everything works without extra setup.
- SEO and performance basics: Choose a builder that takes care of the technical side for you — like automatic speed and mobile optimization, built-in SSL, a sitemap, and fast loading through caching/CDN. It should also help you improve your pages with simple SEO recommendations.
- Growth features: Make sure you can add newsletters, analytics, social integrations, or ecommerce (depending on your needs).
- Ownership and pricing: Choose an AI builder that lets you keep your content, scale affordably, and avoid platform lock-in.
For example, I’m using WordPress.com’s AI site builder. It can create a complete draft site from a single prompt — including webpages, copy, design, and navigation. You can then easily customize your site using AI or the Site Editor.
Step 4: Generate your first AI-built website draft
Next, create a detailed, specific prompt using the information that you’ve gathered in steps one and two.
I used this prompt to create a website for my review site:
“Create a website called Snack Reviews that reviews popular snack options in the market for busy moms and health enthusiasts. The tone should be friendly and helpful. Include five pages: Home, Product Reviews, About, and Contact. Use a bright blue and crisp white color palette and Poppins & Inter fonts in the headings and copy, respectively.”
In a few minutes, the first draft of my website was ready.
The tool followed all the instructions given in the prompt — right from the name to the color palette to the font.
I will admit it has taken me some trial and error to learn how to prompt.
The secret is to be as specific as possible — mention the pages you want on your site, who you are making the site for, and the tone you want your site to have.
If something still doesn’t look the way you hoped, you can always prompt the AI again to work on it.
Step 5: Review and organize your pages and navigation
Next, make sure your website is smooth to navigate for your visitors.
Once your site’s first draft comes to life, you can see how all the pages appear together — and decide whether to reorder them, add a new page, or delete any unnecessary pages.
For my site, I realized people often have questions about the authenticity of food reviews if they don’t know the methods used and aren’t aware of an affiliate partnership.
So I first made a dedicated new page to address the concern using this prompt:
“Add a new page titled “Learn how we pick and review snacks” that shows how Snack Reviews chooses and reviews all the snacks on the website. Include three sections inside this page — the first section is “Our reviewing process,” the second section is “How we choose snacks to review,” and the last section is “Do we earn a commission.” Add a call-to-action button at the end that says “See an example reviewing process in action.”
I picked one layout from three options.
I also added and edited some CTA buttons to ensure the navigation is just the way I want.
After adding a new page, I wanted to reorder how the pages appeared in the navigation bar.
You can prompt AI to do this, but I chose the manual route:
1. Click on the WordPress icon in the top left corner.
2. Go to Navigation.
3. Click on Header Navigation.
4. Drag-and-drop the pages in the order you want them.
Once your site has updated the pages and navigation according to your preference, start zooming in on the design.
Step 6: Customize your site’s design
Adjust the visual design aspects of your site to match your preferences. T
hese can be big changes — like changing your site’s layout — or small ones — such as making all the buttons on your site a particular shape.
Tip: Your site’s visual layout should be consistent across all pages. When your audience navigates between pages, they should feel oriented and familiar — as if they were under the same roof. This builds familiarity and trust.
In my case, I wanted to do three things:
- Use different fonts
- Rearrange the homepage
- Make all the buttons round
Here’s how I did it.
Change fonts
I wanted to check if there’s a different font pairing I could use. The current ones felt too sharp for my taste. I prompted the AI website builder this:
“Show me new font pairings that feel softer and more relaxed.”
The tool offered me several fonts for headers and body text that worked well together and matched the vibe I was going for.
I browsed all the options and went with the one that best aligned with the color palette and brand.
Change homepage layout
Next, I wanted to check if there’s a better way to arrange the homepage.
The homepage is the most important part of the site because it’s the first thing someone sees when they land on your site.
I wanted the site’s homepage to be as striking as possible, but I couldn’t pinpoint which changes would improve it. So I used this prompt to get AI’s help:
“Suggest different layouts for the homepage.”
The various options helped me identify what I could add or remove from the homepage.
The previews are also helpful in gauging how the changes appear before committing to one option.
I went with the first choice.
Change button shapes
Finally, I wanted to make all the buttons square. Here’s the prompt I used:
“Make all the buttons on the site square.”
Step 7: Refine your copy and on-page sections
The AI website builder will automatically generate the text for each section. Polish it for accuracy until it achieves your styleand goals.
You can either edit the text directly by clicking on any block, or you can seek AI’s help.
For example, I selected the text block on the homepage and asked AI to rewrite it in a friendlier tone using this prompt:
“Rewrite this paragraph in a friendlier tone.”
You can also ask the AI website builder to reword a section for brevity, expand descriptions, remove sections, add taglines, and more.
Tip: A good best practice here is to blend AI’s recommendations with manual adjustments. Doing so ensures your site copy doesn’t sound unnatural or dispaly any inaccurate information.
Step 8: Add images, logos, and visual sections
Next, complete the design of your website with additional elements, such as visuals and logos.
For example, I wanted to update the hero image on the homepage. I prompted the AI website builder to help:
“Create a hero image for this page that shows a person in a laboratory conducting a lab test.”
You can also use similar prompts to rewire all visuals on your site to match a certain aesthetic — if that’s what you want.
Image generation is honestly my favorite part of the AI website-building process.
So many standalone image generation tools give you poor results (six fingers and a gazillion teeth smiles, anyone?), but WordPress.com’s AI website builder always aces the assignment.
It can also help you come up with a logo for your site. I used this prompt to create mine:
“Create a logo that says “Snack Reviews” inside of an icon of a chips packet.”
Step 9: Add engagement and monetization features
You can also add elements to your site that will encourage visitors to engage — e.g., subscribe to a newsletter.
For example, I used this prompt to add a newsletter form to my site:
“Add a newsletter signup form in the last section of the homepage with an ‘Email’ field along with a CTA button to ‘Subscribe.’ Name the new section ‘Stay in touch.’”
You can also use similar prompts to add monetization features, social media icons, donation buttons, or whatever else you might need for your website.
AI produces editable blocks of your instructions, which you can configure to meet your requirements.
Step 10: Review SEO basics
Before you publish, check a few simple SEO essentials — titles, descriptions, headings, links, and image alt text.
The good news is: WordPress.com already covers the technical side of SEO (speed, security, mobile optimization).
For on-page SEO, make sure you:
- Have a clear H1 (title tag) and clean heading structure
- Write readable, scannable content
- Add internal links to related pages
- Add descriptive image alt text
- Use a short, logical URL
You can use AI to make your search presence even stronger by asking it to provide SEO recommendations. For example, I used this prompt:
“Review this page for on-page SEO issues and suggest improvements — check my H1, headings, URLs, internal links, readability, and image alt text, then tell me what’s missing, what I should change, and give specific examples of better titles, descriptions, headings, and alt text.”
The tool then provided multiple suggestions related to keywords, headings, internal linking, and more:
Step 11: Ask AI for improvement ideas
Before launching your site, use the AI website builder to get smart suggestions to improve it. It can recommend:
- Creating new sections or pages
- Navigation simplifications
- Tone or clarity adjustments
- Content and site section ideas
For example, I asked the tool to provide some broad recommendations to improve my site using this prompt:
“Suggest improvements to make this site more engaging for visitors.”
It generated lots of ideas, like adding quizzes and images:
The best part: The AI website builder provides recommendations that are specifically tailored to your website.
Step 12: Launch your site
The final step is releasing your site into the world.
Every new WordPress.com site starts in Coming Soon mode, so you can refine the design and content before going live.
Once you’re ready to launch, just click on the Launch button in the top right corner.
After you click Launch, you can choose the pricing plan that fits your goals and set up everything you need to go live (e.g., a domain).
Tip: If you already own a domain, you can also transfer it to WordPress.com.
Once you launch, your website is instantly live on a secure, fast WordPress.com server — no extra setup, plugins, or third-party services needed. SSL encryption, backups, and a global CDN are all included automatically.
You can continue using the AI website builder to customize your site even after launching it. Add new pages, update copy and images, and brainstorm new ideas to improve your site.
Create your new WordPress site with the AI website builder
Building a website used to take hours. With WordPress.com’s AI website builder, you can launch a polished site in minutes and keep improving it as you grow.
Once your site is live, you can continue using AI to refine pages, adjust your design, and publish new content quickly — without touching code.
Tip: Try the WordPress.com AI site builder for free. When you’re ready to launch, upgrade to a Premium or Business plan to take your site live.
