Partners are a critical extension of Shopify, which is why we’ve continued to invest heavily in our partner program, and create more ways to work together as our product offering expands. As we step into the new year, we’re taking a moment to look ahead at the opportunities for continued momentum in 2025.
Evolution of the Shopify Partner Program
We’ve updated our partner program to provide clear tracks, requirements, and benefits to better support our partners. These updates reflect the growth and maturity of the Shopify ecosystem and our commitment to helping partners differentiate themselves, gain a competitive edge, and succeed with Shopify.
Own the shift to unified commerce
Partners have the opportunity to grow their business in 2025 by building unified commerce practices. Many partners already see the value of integrating B2B, DTC, and POS strategies into their core offerings. A recent study by EY reveals that brands gain a competitive edge by embracing unified commerce on Shopify. Notably, those who integrate Shopify POS report 20% faster implementation times and an 8.9% uplift in sales.
Whether partners focus on mid-market, large, or enterprise businesses, they can differentiate themselves, drive demand, and boost merchant satisfaction by stretching across the Shopify ecosystem and into new channels.
Focus on innovation
Shopify continues to refine and expand its product offerings. We’re committed to enhancing our platform with consistent improvements — you can view over 150 of our latest updates in the Winter ’25 Edition.
In particular, new advertising and marketing capabilities with Shopify Collective, Shopify Collabs, and Shopify Audiences will allow partners to grow their clients and their businesses:
- Shopify Collective gives businesses the opportunity to amplify their reach by powering product collaborations and curated marketplaces.
- Shopify Collabs helps businesses find and work with creators to effectively promote their products.
- Shopify Audiences helps businesses find more customers and use commerce insights only available on Shopify to help maximize their ad performance.
These capabilities represent the next wave of unlocking demand for Shopify businesses, and it’s up to partners to help merchants capture the value.
Selling more, together
We’re looking at attachment as one of the most important metrics for our partner business in 2025, and we’ve created an infrastructure around the co-sell sales motion to further support our partners’ efforts.
We want our partners attached to as many deals as possible. Whether it’s through their influence, insights, or guidance on designing and implementing a solution, including partners creates an opportunity for us to win more business together.
This will be especially important as we continue to grow in the enterprise space Shopify is not going to build every possible combination of solutions that enterprise customers will need. Instead, we’ll continue to work with key partners that can develop those solutions or already have them in place. Together, we’ll tell a stronger story about why businesses should choose Shopify over other platforms.
Joint success ahead
As we embark on this exciting journey for 2025, we want to reinforce that our success is intrinsically linked to our partners. Together, we can redefine the commerce landscape by focusing on collaboration and innovation to deliver the best customer experiences.
There’s no better time to become a Shopify partner. Join us and explore the opportunities that await – learn more about becoming a partner today.
